Parjin Eghbali

My job is to translate complexity into clear digital experiences.

My Story


Art has been part of my life for as long as I can remember. Growing up, I was always drawing, painting, or building something. That curiosity naturally led me to study Art and Architecture, where I learned how design shapes the way people experience the world around them. Architecture taught me to think deeply about human needs, movement, and emotion, and how thoughtful design can influence the way people feel in a space.

Over time, I became more curious about the role technology plays in our everyday experiences. I wanted to move beyond physical spaces and explore how design works in digital environments. That curiosity eventually led me into UX design. I started exploring how research, behavior, and technology intersect, and how design decisions can shape the way people interact with complex systems.

After completing my first master’s degree, I transitioned fully into UX and began working on digital products, focusing on usability, clarity, and real user needs. I later pursued a second Master’s degree in Narrative and Emerging Media (XR Design) at Arizona State University, where I explored the intersection of storytelling, immersive technology, and design. Working with technologies like VR and AR opened up a new way of thinking about experience design and how emotion, narrative, and interaction can come together.

Today, I work as a UX Designer at Moral, contributing to the design of internal products used by teams at Eli Lilly and Company, one of the largest pharmaceutical companies in the world. Designing for an organization at that scale means working on complex systems where thoughtful design can make a meaningful difference in how teams collaborate and get their work done.

Across everything I do, I’m driven by the same core idea that first drew me to art: creating experiences that feel thoughtful, meaningful and human.

Thanks for stopping by my portfolio!

Skills & Tools


Disciplines

Product Design, UX Strategy, Storytelling, Digital Design, Graphic Design, Interaction Design, Immersive Media, Visual Design, 3D Modeling, Spatial Computing

Methods

User Interviews, Usability Testing, Surveys, A/B Testing, Affinity Mapping, Wireframing, Design Systems, Competitive Analysis, Prototyping, SWOT, Iterative Design

Software

Figma, Axure, Sketch, Miro, Jira, InVision, Adobe Creative Suite, Lens Studio, ProtoPie, MidJourney, Figma make, Runway, Unity, Unreal Engine, Blender, HTML/CSS (Basic)

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